"A few weeks ago, the 575-pound spokesman for the Heart Attack Grill, a 29-year-old man named Blair River, died. It wasn't a heart attack, it was pneumonia. He had been the public face of the restaurant and the star of its advertising. He was also the single father for a five-year-old girl.
At nearly 600 pounds. Blair River ate all his meals free at the restaurant."
At nearly 600 pounds. Blair River ate all his meals free at the restaurant."
Heart Attack Grill owner Jon Basso did not deny the link between the young man's excessive weight and his tragically premature death. "I hired him to promote my food," said Basso, "(but his) life was cut short because he carried extra weight." Ironically, the restaurant's motto is "Food Worth Dying For."
Of course, no one is forcing anyone to eat at the Heart Attack Grill or to stuff themselves full of unhealthy food. It's a free country, in theory anyway, and we're free to eat ourselves to death if we want to do so.
Some would say that the Heart Attack Grill steps over a line, to the point of enabling dangerous food addictions. There is certainly nothing remotely resembling healthy on the menu. Customers can purchase cigarettes, but only the non-filtered type. On the wall are prominent displays advertising menu items such as "Quadruple Bypass Burgers" that carry 8,000 calories, and "Flatliner Fries" that are deep-fried in pure lard. Perhaps joking, owner Basso says, "We're in the front lines of the battle against anorexia."
Scantily-clad waitresses will still regularly exhort customers to eat all they can. He's making money, and thinks the restaurant is great fun.
But is it funny that we have become the most obese society in the history of the world? Two-thirds of the residents of the United States are now either overweight or obese. So many children are developing the most common type of diabetes that medical authorities have had to change the name of the disease. What was formerly called "adult-onset diabetes" is now called "type 2 diabetes." It accounts for 90 percent of the diabetes in the country, and the incidence in children is skyrocketing.
It's easy to point our fingers and pass judgment. We can blame fast food companies that aggressively market unhealthy foods to children, we can blame people who overeat for their lack of will power, and we can blame parents for feeding their kids poorly. We can blame harmful ingredients such as trans-fats and high-fructose corn syrup, and we can blame the pressures of modern life that turn people into addicts of one kind or another.
We can play the blame game ad infinitum, but who does that help? Does it help those with weight problems that leave them vulnerable to disease and prone to feelings of shame?
What if we were instead to learn from those people who have taken the arduous, difficult, and ultimately joyful journey from obesity to health?
Eat a healthy plant-based diet, and your body will thank you for the rest of your life.
John Robbins is the author of many bestsellers include "The Food Revolution" and "Diet For A New America." He is the recipient of the Rachel Carson Award, the Albert Schweitzer Humanitarian Award, the Peace Abbey's Courage of Conscience Award, and Green America's Lifetime Achievement Award. To learn more about his work, visit www.johnrobbins.info"
